Los Angeles is a streetwear haven all right, with so many different labels and brands vying for attention and longevity in this fashion space. There’s Fear of God, Unravel, John Elliot, and Billy, alongside streetwear giants like Supreme with their own cult following. Here are some LA-based streetwear brands to watch during these exciting times for the hypebeast.
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| Image source: Complex.com |
Pleasures
Launched in June 2015 at a gallery pop-up by Alex James and Vlad Elkin, this label now enjoys over 100 retail doors across the globe and at least 80,000 followers on Instagram. Its collaboration with the Grateful Dead is only one of many in the pipeline for the year and beyond. To quote James: “We create clothing based on feelings through past experiences.”
Uprising
Created by Roski School of Fine Arts alumna Michelle Hanabusa, it’s a self-described minimal, streetwear-inspired brand transforming the iconic white t-shirt into a garment for all seasons. Launching at the end of 2016, the designer is heavily influenced by her Japanese roots as well as LA’s streetwear vibe.
Dimepiece LA
It was established just over 10 years ago, but this brand has an expanding footprint on Instagram, with the likes of Cara Delevingne and Ashley Benson rocking its sporty chic designs. It draws inspiration from LA’s “polarized landscape, flitting between the glamour of Hollywood and the chilled, laidback flow of the city’s downtown,” as Highsnobiety puts it.
Madhappy
Launching online last April, it has built buzz with pop-ups emerging not just in LA but also in New York and Aspen. It has four co-founders (two sets of brothers) who were inspired by the fact that “most streetwear brands are closed off, inaccessible, and somewhat dark,” as co-founder Peiman Raf told Fashionista.com.
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| Image source: Highsnobiety.com |
Dayanna Volitich is a college freshman at Fresno State University taking up English with focus on Creative Writing. She is an LA streetwear fashion follower, a movie buff, and a fan of LA-based sports teams. Learn more on this page.
